Mitchell and ness university of notre dame madness victory road shirt

 

Mitchell and ness university of notre dame madness victory road shirt

Whatever viral style Ugg plans to release in the Mitchell and ness university of notre dame madness victory road shirt but in fact I love this near future, however, you can bet on the brand’s collections to always call back to its most iconic classic boot. Meaning, don’t expect the release of a sleek, non-shearling sneaker or stiletto anytime soon. “When we put a product out, we really want it to feel right,” says Frain. “We don’t want to be trying too hard or to be phony.” The brand has experienced consumer hysteria before, so this time it’s doubling down on its polarizing cozy boot—and backing it with pride. “Fashion can be cyclical, so the brands that stay true to their roots—and find ways to be in sync with the trends—are the ones that stay on top of it,” says Frain. “The Ugg boot is our North Star. It’s something in our past that is a treasure—and it’s the key to our future.”

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