Mitchell and ness 2023 Virginia madness victory road shirt

 

Mitchell and ness 2023 Virginia madness victory road shirt

Of course, when a brand is having such a successful and covetable moment, there are concerns that the Mitchell and ness 2023 Virginia madness victory road shirt in contrast I will get this momentum could abruptly come to a halt. While ugly-chic shoes such as Crocs or Salomons are all the rage in fashion currently, that won’t necessarily be the case next season. Yet Frain and the Ugg design team are unconcerned about Uggs becoming a fad; in fact, they don’t consider themselves to be a part of the ugly-chic trend at all. “We understand that the ‘ugly chic’ shoe trend is popular and prevalent, but we’re not that,” says Frain. “What we’re doing is quite beautiful, thoughtful, and made with a lot of care. Our consumer’s connection to the brand is really about authenticity—not irony. There’s a very big distinction between being ironic and being who you are and not being apologetic.”

Mitchell and ness 2023 Virginia madness victory road shirt

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